Post Competition Debrief

Just wrapped up a major project deadline today so have some time to jot down some thoughts of the weekend competition before I forget some of the details. Here's a link if you want to see our winning competition entry: ​The Icon.

There have been lots of workshops on refining the design process within the firm, but theories can only take you so far, we'd still need to test things out on an actual project. Shravan and I visited the Graham Foundation for their annual book sale on a Saturday, and after that we chatted a bunch on the issues of current design process/design directions/manifestos, which ultimately led to the talk of participating in the weekend competition. And for our intent to fully realized, we'd need to recruit Wyatt so we can both test things out across all levels (Senior PA - Designer II - Intern) and at the same time, the result can effectively traverse through the levels as well. 

We spent some time simply chatting and aligning the goals about a week before the competition. It really helped us all to be on the same page. Here are couple key items that we discussed:

• The jury will judge the project on a social media platform, how do we take advantage of that.
• What are the jury and the hosting organization looking for?
• Since it's a social media based competition, the end result/product, aka the graphics have to be superb in order to win.
• How do we fulfill personal goals and the same time align with firm's design ethos?
• How do we achieve excellent quality without pulling all nighters?

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